Incorporating Multiple Attributes in Social Networks to Enhance the Collaborative Filtering Recommendation Algorithm

In view of the existing user similarity calculation principle of recommendation algorithm is single, and recommender system accuracy is not well, we propose a novel social multi-attribute collaborative filtering algorithm (SoMu). We first define the user attraction similarity by users’ historical rated behaviors using graph theory, and secondly, define the user interaction similarity by users’ social friendship which is based on the social relationship of being followed and following. Then, we combine the user attraction similarity and the user interaction similarity to obtain a multi-attribute comprehensive user similarity model. Finally, realize personalized recommendation according to the comprehensive similarity model. Experimental results on Douban and MovieLens show that the proposed algorithm successfully incorporates multiple attributes in social networks to recommendation algorithm, and improves the accuracy of recommender system with the improved comprehensive similarity computing model. Keywords—Recommender System; Social Networks; Collaborative Filtering; Comprehensive Similarity